Our Story
Astcass began with a simple gift. Three MAC lip liners, picked up at Stansted Airport before a flight, by the founder for his girlfriend at the time. But just a few weeks later, all three had been lost.
Shocked, he asked, “How did you lose all of them already? They cost £20 each!”
Her response was, “It happens all the time. They’re easy to lose, it’s not my fault.”
He followed up asking: “Isn’t there anything you can do to stop this?”
She replied “No, not really.”
That brief interaction ignited something bigger...
After some research, he discovered that the problem wasn’t unique to his girlfriend, it was one faced by lip liner users everywhere. Realising there was nothing on the market, he decided to take matters into his own hands.
He began hand sketching designs in his bedroom, testing materials and experimenting with samples, refining each version through trial and error. Eventually, this led to the creation of what is now known as the "Mirrored Lip Liner Case" by Astcass. He then moved onto securing intellectual property rights, ensuring his creation would remain exclusive to the Astcass.
Intellectual Property Owners
We proudly own the intellectual property rights to our Mirrored Lip Liner Cases, with protections that extend across the globe.
Founder’s Note
"What started as a simple idea is now a global mission, to change the way girls use lip liners, forever.
My first creation is just the beginning. I have more concepts in the pipeline , ideas that will revolutionise overlooked corners of the cosmetics world."
– Aston White. Inventor/Founder/Director